How much does a salon website cost in 2026? An honest price guide
Market quotes range wildly. We break down exactly what makes up a website's price, what to watch for in proposals, and where you can save smartly.
Ask around about website prices and you'll hear everything from a few hundred euros to five figures - which only makes you more unsure. In this article we break down exactly what makes up a website's price on the market, what's genuinely worth paying for, and what a salon simply doesn't need.
Typical market prices in 2026
On the Hungarian web development market, these are the current typical price bands:
- Simple template-based brochure site: 150,000 - 400,000 HUF
- Professional, partly custom business website: 400,000 - 900,000 HUF
- Custom-designed, multilingual business site: 800,000 - 1,500,000 HUF
- Webshop or custom-built system: 600,000 - 2,000,000+ HUF
Add recurring costs: domain (3-6k HUF/year), hosting (15-40k HUF/year), and maintenance if included (10-40k HUF/month). The key point: for most salons, even the simplest category is more than enough - the question is whether it's done well.
What makes up the price?
When you look at a proposal, these are the line items hiding inside the price - and they explain the huge spread:
- Design: template (cheaper) or custom design (pricier, rarely needed for a salon)
- Number of pages: every extra page is extra work
- Features: appointment booking, gallery, multiple languages, newsletter
- Copywriting: who writes your intro and service descriptions?
- SEO basics: heading structure, meta descriptions, Google-friendly build
- Mobile optimization: mandatory today, but not everyone does it well
The hidden costs nobody mentions
The initial price is only half the story. Ask these questions about every proposal:
- 1Who owns the domain? If it's registered to the developer, your site is effectively held hostage.
- 2What do changes cost? Many "cheap" sites charge hourly for every tiny edit.
- 3Is maintenance included? An outdated site slows down, becomes vulnerable, and slips in Google.
- 4What happens if you want to switch providers? Do you get all your site's assets?
💡The most expensive website is the one that was built cheaply but that nobody finds and nobody books on. Look at return, not price.
What a salon doesn't need
Good news: there's plenty you don't have to pay for. A salon website doesn't need 15 subpages, a webshop, a custom admin panel or 3D animations. What it really needs: fast mobile loading, a transparent price list, a gallery of your work, a Google map, and a booking button that works. Everything else raises the price, not the number of bookings.
One-off fee vs. monthly model
There are two common setups. With a one-off fee, you pay for the build and the site is yours - but updates, hosting and maintenance are your problem (or billed separately). With a monthly model, the entry price is lower and the provider handles everything. For salons, a hybrid is often best: a fair one-time build fee plus a small monthly fee covering hosting, domain and ongoing changes - so you're never left on your own, and there are no surprise invoices.
How fast does it pay for itself?
Take a modest example: your new website brings just 5 new clients a month at an average ticket of €30. That's €150 a month in extra revenue - and if only half of them become regulars, that's thousands per year. A well-priced salon website typically pays for itself within 2-4 months. Every month after that is pure profit.