Practical articles for salon owners: websites, Google, online booking, marketing and running the business.
What goes on your site - and in what order - matters. We walk through, element by element, what turns a salon website into a booking machine, and the most common mistakes.
Market quotes range wildly. We break down exactly what makes up a website's price, what to watch for in proposals, and where you can save smartly.
"Why a website when I have Insta?" many salon owners ask. We show what social media is truly good at, where it hits its limits, and why the combination wins the most clients.
Nine times out of ten, clients search for a salon on their phone. We show, with numbers, how many bookings a salon loses without a website - and what to do about it.
SEO is not magic and not just for big players. We explain in plain terms how Google ranks locally, and what a salon can do to get found by searchers.
New clients check your reviews first. We present a simple system for continuous review collection - and what to do about an unfair negative rating.
Your Google Business Profile is your strongest free client-acquisition tool. We show step by step how to optimize it so you show up first for "hairdresser + your city".
Every unused slot is direct lost revenue. Reminders, deposits, a cancellation policy: we present the system that drastically reduces no-shows.
Messages on five platforms, evening callbacks, a paper calendar - sound familiar? A step-by-step migration plan to an online calendar, including how to transition your clients.
Three-quarters of 18-40 year olds dislike phoning a new salon. We show how many bookings and hours an online calendar wins you, and how to roll it out painlessly.
Acquiring a new client costs 5-7x more than keeping an existing one. Here's how to build a referral system and loyalty program that grows your clientele on its own - without ad spend.
Wedding season, graduations, Christmas, the summer lull - the beauty year is predictable. Ready-made campaign ideas for every period, from exploiting the peaks to surviving the quiet weeks.
Follower count is a vanity metric - bookings are the real goal. We show which content works in the beauty industry and how to turn browsers into paying clients.
Vouchers and passes aren't extra services - they're cash-flow tools: people pay today for next month's work. We show how to price, promote and manage them wisely.
The fit-out is done, the skills are there - but where do clients come from? A chronological checklist from the weeks before opening through the first three months, so you don't start with empty chairs.
Most salons don't fail because they raise prices - they fail because they don't dare to for years. A concrete playbook: when to raise, by how much, and with what message.
Many salons fear public pricing: "it scares clients away", "competitors will copy me". With data and practical examples, we show why a public price list brings more and better clients.